Benefits of booking a Builder Block Expo Booth

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Having a booth at the Builder Block Expo can offer significant benefits for businesses across industries. Trade shows provide a unique opportunity to interact directly with potential customers, partners, and industry leaders. 

Here are 6 major benefits of having a booth at the Builder Block Expo:

1. Increased Brand Exposure

a. Direct Access to Target Audience: Trade shows attract a highly specific audience relevant to your industry, allowing you to present your brand to people who are already interested in your products or services.
b. Visual Impact: A well-designed booth can capture attention and create a lasting visual impression that enhances brand recognition.
c. Competitive Edge: Being present at a trade show helps your brand stay competitive by keeping your products/services visible in a crowded market.

2. Networking Opportunities

a. Face-to-Face Connections: Trade shows allow you to build personal relationships with potential clients, partners, and vendors, fostering deeper connections than digital interactions.
b. Collaboration and Partnerships: Expos are perfect for meeting with industry peers and discussing potential partnerships, joint ventures, or collaboration opportunities.
c. Building Trust: The in-person experience helps establish trust and rapport, which can lead to long-term business relationships.

3. Lead Generation

a. Qualified Leads: Attendees at trade shows are often decision-makers or individuals with purchasing power, making them high-quality leads.
b. Immediate Interaction: You can directly engage with interested prospects, answer their questions, and guide them through your products or services in real time.
c. Opportunity to Capture Contact Information: By offering incentives like giveaways or product demos, you can easily gather contact information for follow-ups.

4. Market Research and Insights

a. Competitive Analysis: Being at a trade show allows you to observe what your competitors are doing, including their product launches, marketing strategies, and booth setups.
b. Customer Feedback: Engage directly with customers to gain immediate feedback about your products, services, and overall brand, which can guide future improvements.
c. Industry Trends: Trade shows often showcase new trends and innovations in your industry, giving you insight into what’s next and how you can adapt.

5. Sales Opportunities

a. Demonstrating Products in Person: Trade shows allow you to offer hands-on demonstrations of your products, enabling potential buyers to experience their value firsthand.
b. Immediate Sales Potential: Some trade shows allow for direct sales, where interested attendees can make purchases or place orders on the spot.
c. Pipeline Growth: Even if attendees don’t buy immediately, they often enter your sales funnel for future follow-up and potential conversion.

6. Brand Credibility and Authority

a. Industry Presence: Being part of a trade show signals to the market that your company is serious, established, and invested in the industry.
b. Thought Leadership: Trade shows often offer speaking or workshop opportunities where you can showcase your expertise, further positioning you as a leader in your field.
c. Competitive Differentiation: Having a well-presented booth alongside your competitors provides an opportunity to stand out and differentiate your brand with innovative designs and messaging.

Conclusion: Participating in the Builder Block Expo, by having a booth, offers your businesses multiple benefits, from increased brand exposure and valuable networking opportunities to direct lead generation and boosting sales. It's a strategic investment that can significantly enhance your company's market position and growth potential.
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Location
We are the #1 rated, private show in the building industry.  Our show has been consistently successful for the past 8 years.  We have close to 50 trades and product suppliers, we even have a dedicated 'New Trends Room' sponsored by Zen-Living Kitchen Cabinets.

Attendees
​The show is attended by New Home Builders like Jayman, Avi Homes, Qualico, Westridge Fine Homes, Douglas Homes and many, many more, as well as Renovators, and the general public.

What You Get
Your company will be advertised and promoted from the moment you book a booth up until Show Time. The booth is provided and consists of a 5 or 6 foot table with tablecloth and 2 chairs. Bowie Bear can also provide a 7 foot vertical banner with your logo at a reduced price utilizing our marketing partner, RHP Marketing Services. Your company is also advertised one year after the Expo on our website at www.builderblock.ca via a promotional video of the show.

Media
Our media partner is 97.7FM Radio. We advertise 30 days prior to the show and book an all-day remote on the show day. We also place an article in the Calgary Sun and post on all the social media platforms.

How to Book a Booth
Booths and Sponsorship positions are on sale now and will fill up very quickly. Based on our previous successful shows, we expect to be sold out very soon.

Don't delay!
Book your booth simply by filling out the Registration Form, or by contacting Bowie Bear (Brianna Bowie) directly at 403-366-0850 or email at brib@shaw.ca.  

Don’t miss out on this amazing opportunity to take your business to greater heights by meeting your target market face to face.